He is getting up there in age.
Following the State of the Union address, the Biden campaign unveiled its inaugural advertisement, a 60-second spot characterized by President Biden’s candid acknowledgment of his age coupled with a spirited defense of his track record. With a touch of levity, Biden, at 81, humorously acknowledges his seasoned years, juxtaposing it with his capacity to deliver results for the nation. The ad serves as the kickoff to a six-week, $30 million advertising campaign strategically targeting pivotal swing states such as Arizona, Georgia, Michigan, North Carolina, Nevada, Pennsylvania, and Wisconsin, with a particular focus on engaging young voters and communities of color in urban hubs like Atlanta, Detroit, Las Vegas, Madison, Philadelphia, Phoenix, and Raleigh.
Central to the advertisement is a deliberate effort to address concerns regarding Biden’s age, which recent polling suggests may pose a challenge to his re-election prospects. However, the campaign reframes this narrative, emphasizing Biden’s resilience and achievements throughout his presidency. Michael Tyler, the campaign’s communications director, underscores Biden’s accomplishments despite his age, citing his victory over Donald Trump, leadership during the COVID-19 crisis, job creation efforts, landmark legislation on gun safety, and endeavors to make vital medications more affordable for seniors.
The ad concludes with a light-hearted moment, capturing an outtake where Biden jests about his vitality, contrasting sharply with the perceived stereotype of age-related limitations. Additionally, the advertisement draws a sharp distinction between Biden and Trump, highlighting Biden’s commitment to initiatives like the Bipartisan Infrastructure Law, efforts to lower prescription drug prices, and his pledge to protect reproductive rights.
Ultimately, the advertisement encapsulates Biden’s vision for the presidency: a dedication to serving the American people and championing their interests, as opposed to self-serving motives. Through its strategic messaging and engaging tone, the ad aims to resonate with voters across demographics, reinforcing Biden’s leadership credentials and his unwavering commitment to the nation’s welfare.
