They are entering the 2024 election arena.
Maxim magazine recently declared its endorsement of Donald Trump for the upcoming 2024 presidential election in a post shared on X, receiving over 23,000 likes. The announcement was straightforward, stating, “Maxim endorses Donald J. Trump for President.” As of now, the magazine has not provided additional context or reasoning behind its endorsement, but reactions on social media suggest a mix of support and indifference among its audience.
Founded in 1998 by Felix Dennis, Maxim has aimed to engage modern men with content intended to entertain and intrigue. The magazine reached its peak circulation in the early 2000s, boasting over 2.5 million subscribers. Currently, it is owned by Biglari Holdings, an American firm, and has undergone several ownership changes since its inception.
Sardar Biglari serves as the current editor-in-chief of Maxim. Over the years, the magazine has evolved, facing competition from other publications like GQ, which shifted its focus toward younger audiences. Despite these challenges, Maxim has maintained a presence in the market, transitioning primarily to digital formats while still offering print editions on a bi-monthly basis for its subscribers.
Recently, Maxim released its “Hot 100” list, which highlights popular figures in entertainment and culture, including names like Sydney Sweeney and Elizabeth Hurley. This feature remains a staple of the magazine, showcasing its commitment to celebrating influential personalities while navigating the changing landscape of media consumption.
The endorsement of Donald Trump marks a significant political stance for Maxim, aligning itself with a prominent figure in American politics. As the election approaches, the magazine’s decision may resonate with its readership and reflect broader trends within media outlets engaging in political discourse.
