They are going to continue using social media.
Joe Biden’s campaign for re-election has affirmed its commitment to utilizing TikTok over the coming year, despite recent legislative actions potentially threatening the platform’s presence in the United States. Despite President Biden’s signing of a law aimed at banning TikTok if its parent company, based in China, fails to divest it within a specified timeframe, the campaign remains steadfast in its online engagement strategy.
A spokesperson for the Biden campaign emphasized the necessity of engaging with voters across various digital platforms in today’s fragmented media landscape, asserting TikTok as one of many channels through which the campaign aims to connect with its audience. The campaign asserts its intention to leverage all available tools to reach young voters effectively, pledging to maintain robust security measures in its online activities.
This stance from the Biden camp comes in the wake of previous uncertainty regarding the future of their TikTok presence, with sources initially suggesting a reluctance to utilize the platform for the 2024 campaign. However, the campaign ultimately opted to establish a TikTok account in February, regularly featuring content, including appearances by Biden himself.
Despite acknowledgments of potential national security concerns surrounding TikTok, the campaign remains undeterred, highlighting its significant following on the platform and its role in engaging with young voters. Meanwhile, the legislation provides a timeline for TikTok’s parent company to sell its U.S. operations or face a nationwide ban, with potential legal challenges adding further complexity to the situation.
While recognizing concerns among young users about the fate of TikTok, the Biden campaign reassures its commitment to addressing key issues important to this demographic. It underscores Biden’s track record and promises regarding climate change, gun reform, student loans, and progressive societal advancement, aiming to rally young voters around these priorities.
Additionally, the campaign emphasizes its broad digital outreach strategy, spanning beyond TikTok to encompass platforms like Facebook, Instagram, and engagement with influential figures. Highlighting recent efforts to mobilize youth voters and garner endorsements from various youth organizations, the campaign asserts its dedication to cultivating support among this vital demographic.
